Nirva Fereshetian serves as Principal and Chief Information Officer at CBT Architects, where she leads the firm’s Digital Design Practice. With a background that bridges architecture and information technology, she focuses on implementing digital tools—including CAD, BIM, AI, and data analytics—to improve design processes and performance outcomes. Her leadership has been instrumental in positioning CBT at the forefront of digital transformation in architectural practice.

In her presentation, Fereshetian will explore the evolving role of technology in managing architectural information systems. Drawing from CBT’s extensive experience in digital integration, she will demonstrate how AI-enhanced BIM workflows are connecting design decisions directly to key project performance metrics, including cost analysis, material performance, and sustainability outcomes. She emphasizes that the successful integration of digital technologies requires not only robust infrastructure but also cultural transformation within firms. Fereshetian will share CBT’s structured approach to digital upskilling across different career stages, focusing on how architects can develop technological fluency without compromising their design sensibilities. Through detailed case studies and analysis of AI tools for architects, she will show how human-centered technology can augment creativity, strengthen collaboration, and enhance professional judgment across the architectural workflow.